# New Marketing

*A full weekly marketing calendar plus a per-platform content pack, produced end to end with a human review before scheduling.*

**New Marketing** produces a **Weekly Marketing Calendar + Platform Content Pack**:
prioritized listings, per-platform variants, produced media, brand/compliance QA, and
a weekly report — reviewed by a human before anything is scheduled or published.

## When to use it

You want a complete weekly marketing operation for multiple listings, delivered as one
reviewable calendar rather than piecemeal posts.

## What you need

| Setting | Notes |
|---|---|
| **Source URL** *(required)* | The listing / brand source to ground the week |
| **Listing count** | 1–20 (default 3) |
| **Platforms, voice, subtitles** | Same platform set as Marketing Arm; subtitle options |
| **Approval mode** | Controls how much you review |

Optional: **Telegram submission** (review on the go), a **social publisher** connector,
and **analytics** ingestion.

## How a run works

1. **Intake & prioritize** — set the weekly goal, scan the listing inventory, and pick the listings to feature.
2. **Context & plan** — market context, audience segmentation, weekly theme, and the content calendar.
3. **Create** — per-platform strategy, creative briefs, variant generation, and produced media (with an FFmpeg fallback).
4. **QA** — brand and compliance checks over everything.
5. **Human review** *(you)* — review the full weekly calendar and individual posts.
6. **Publish & learn** — schedule, monitor, ingest analytics, and write the weekly report.

## Where you approve

Four gates: **blocker review**, the **weekly calendar approval** (before scheduling),
**per-post approval**, and **publish approval** before any external output. Agents are
guardrailed — no invented listing facts, no copied captions, and no "published/analytics"
claims without connector receipts.

## What you get

A weekly calendar + platform content pack. The outcome preview is a **planned-posts
carousel** (title, caption, platform, scheduled time, media) with open / request-changes /
approve actions on each post.