# Marketing Arm

*Grounded social campaigns — a content calendar plus real image-to-video packs, built from a source's own photos and held for your approval.*

**Marketing Arm** turns a single source (a listing or brand page) into a grounded
social campaign: a content calendar plus real AI **image-to-video "marketing packs"**
(MP4 reel + cover + captions + voiceover) built from that source's *own* photos —
held for your approval before anything is generated at cost or published.

## When to use it

You want a recurring, on-brand social presence for real listings or products, with
a human approving every campaign before money is spent or posts go out.

## What you need

| Setting | Notes |
|---|---|
| **Source URL** *(required)* | The listing / photo / brand page to ground everything in |
| **Campaign goal** | e.g. promote the source, get bookings, target luxury or families |
| **Cadence & repeat** | Plan length in days; run `once` or `repeat every period` (recurring spends real money, so it's opt-in) |
| **Listings, platforms, reel length, voice** | 1–10 listings; Instagram & Facebook publish via Meta, others are plannable |
| **Cost cap & approval mode** | Per-clip USD cap (default $15); review every stage / before publish / draft only |

Publishing to Instagram/Facebook needs a connected **Meta** account. Only real source
data is used — the publisher and analytics require receipts, so nothing is faked.

## How a run works

1. **Plan & scan** — set the cycle's goal/KPIs, read the source, and extract real listing facts + photos.
2. **Prioritize & plan** — pick this cycle's listings, then build the audience, theme, captions, compliance QA, and calendar.
3. **Review** *(you)* — approve the calendar, captions, and platforms before any paid generation.
4. **Produce** — build the storyboard from verified photos and generate the real MP4 reels.
5. **Publish** — post each approved item (or schedule it); items without a receipt are blocked, not faked.
6. **Close & learn** — ingest real analytics and write a cycle report that feeds the next run.

## Where you approve

The **weekly review** gate is the main checkpoint — approve the calendar before any
cost is incurred. In addition, **each external post requires publish approval**. You
can raise this to "review every stage" in the approval mode.

## What you get

A **Marketing Campaign Package**: the approved calendar, captions, real reels + covers,
publish receipts, and a close-cycle report — with every asset traceable to the source.